Our biggest challenge? The Apple Watch

We are bandkult - a brand with clear aspirations and an exciting history.

We started in 2023 under the name millestec.com with the aim of offering high-quality smartwatches at a fair price. Right from the start, our focus was on design, quality and a product that people really enjoy wearing - day after day. Our smartwatches were the beginning, and they are still an integral part of our range today.

But we soon realized: There's more to it. Our enthusiasm for detail and the desire to design accessories not just as accessories, but as part of a personal style, gave rise to our second mainstay - Apple Watch straps. What began as a supplement quickly became the heart of our brand.

In April 2025, we took this change to the outside world - millestec.com became bandkult.de. The new name reflects what we stand for today: Cult around the band - with character, aspiration and a clear eye for quality. Our journey has evolved, but our values have remained the same.

Whether smartwatch or bracelet - every product that bears our name stands for well thought-out design, honest quality and attention to detail.

Our plan: Apple Watch wristbands that can do more

At bandkult, we have a clear goal: to offer Apple Watch bands that are more than just accessories. For us, it's not just about function - it's about style, quality and a sense of value that you can feel as soon as you put the band on.

We rely on selected materials, well thought-out design and honest product development. No mass-produced products, no generic look - but bracelets with character that radiate exactly what bandkult stands for: clear lines, high-quality craftsmanship and a thoroughly harmonious wearing experience.

Every piece of feedback is valuable to us. Because our plan is not just to sell wristbands - but to make the best ones we can. For all those who not only want to use their Apple Watch, but also want to show it off.

From the idea to implementation - how our bracelets came into the range

The idea of offering our own Apple Watch wristbands came from a very simple thought: Why are there so many smartwatches - but so few wristbands that look and feel really good?

One afternoon in the fall of 2023, during an internal discussion of a new smartwatch model, someone from the team paused for a moment and said:

"It's actually the band that you see. Not the technology."

That was the trigger.

What followed was a process that quickly became a real passion. We tested various materials, contacted manufacturers, ran countless samples through our hands - and never lost sight of one thing: our standards. Only bracelets that convince us are included in our range.

Today we offer a selected collection of Apple Watch bands - clear in design, manufactured to a high standard, with attention to detail. What began as an idea on the sidelines is now a core element of bandkult. And we are only at the beginning.

Mission accomplished - but we won't stop

When we launched in 2023, our mission was clear: to offer smartwatches and accessories that not only work, but also inspire. With the addition of our own Apple Watch straps, we have taken this ambition to a new level. The initial reactions from our community, the honest feedback and the strong demand show us that our idea is hitting a nerve.

But for us, "mission accomplished" does not mean standing still. It is a milestone - and the drive to continue. With new designs, even better materials and the same attention to detail that started it all.